DUNDEE United manager Craig Levein has urged fans to buy into his transformation of the club.
United have under-achieved in recent seasons despite heavy spending by chairman Eddie Thompson. The Tannadice outfit have finished in the upper half of Scotland's top flight just once in ten seasons.
But, after taking over in October, Levein has taken the club from bottom of the Bank of Scotland Premierleague to eighth, with the Tayside club neck and neck with Falkirk in the race for seventh spot.
Levein said: "I am confident that we are now on the right course to achieve an improved and more consistent level of performance than has been seen in recent years.
"Dundee United has been very fortunate in that it has a chairman who has subsidised expenditure in recent years.
But this can't go on indefinitely or without the essential support of season-ticket income."
United face Dunfermline at East End Park tomorrow.
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